Building Better Financial Relationships
We've spent the past seven years helping everyday Australians understand their money better. Not through complicated jargon or cookie-cutter advice, but through honest conversations that actually make sense.
How We Got Here
Starting Small
Three financial advisors sitting in a Bankstown café, frustrated by how disconnected traditional finance felt. We started with twelve clients who wanted straight talk about their super and savings.
Learning Together
The pandemic changed everything about money conversations. We shifted to video calls before most firms did, and learned that people actually open up more when they're comfortable at home.
Growing Community
Hit a milestone we didn't expect—over 400 families trusting us with their financial planning. Started monthly workshops because clients kept asking similar questions about property and retirement.
Looking Forward
Now we're focused on multi-generational planning. Watching clients' kids come back to us for their first home loan or investment advice—that's when you know you're doing something right.
What We Actually Do
People often ask what makes financial planning different from just getting investment advice or sorting out loans. Here's how we think about the different approaches available in Australia today.
Who's Actually Helping You
We're not a huge firm. That's deliberate. Each person here has spent years building genuine expertise in specific areas. When you work with us, you'll get to know these faces pretty quickly.
Direct Access
No call centers or ticketing systems. You have direct phone numbers and email addresses.
Local Knowledge
We understand Western Sydney property markets, local employment patterns, and regional opportunities.
Plain Language
We translate financial complexity into conversations you can actually have at your dinner table.
Flexible Meetings
Office, video, or café catchups—whatever works for your schedule and comfort level.
Declan Finch
Senior Financial PlannerStarted his career at one of the big four banks, got tired of pushing products that didn't fit. Left in 2017 to build something different. Specializes in retirement transitions—that tricky period between 55 and 70 where every decision matters.
Outside work, Declan's usually cycling around Georges River or attempting to keep his vegetable garden alive. He brings that same patience to helping clients work through superannuation strategies.
Callum Rafferty
Investment StrategistThe numbers guy who somehow makes market analysis feel like a normal conversation. Spent eight years in investment research before joining us in 2021. Now focuses on helping families build diversified portfolios that match their actual risk tolerance, not what online calculators suggest.
Callum's known for sending clients articles about market movements—not to scare anyone, but to explain what's happening in human terms. His approach to portfolio rebalancing saved several clients significant losses during the 2022 volatility.
Jasper Thornton
Lending SpecialistJoined us from mortgage broking in 2023 after getting frustrated with transaction-only relationships. Now helps clients think through property decisions as part of their bigger financial picture. He's particularly good at explaining why sometimes waiting another year makes more sense than rushing into the market.
Jasper coordinates with our planning team to ensure lending decisions support long-term goals. His background means he knows exactly which lenders work better for different employment situations across Greater Sydney.
Want to Start a Conversation?
We're currently taking new clients for consultations starting September 2025. First meeting is always about understanding where you are—no sales pitch, no pressure. Just an honest chat about whether we're the right fit.
Schedule Initial Consultation